Proposal Preparation...

Marketing and selling are critical to the success of every business. However, in the government marketplace there is a final step that ultimately determines who gets the business – proposal preparation. In every respect, your proposal is the last “sales presentation” that you get to make and, in this sense, it is your most important sales pitch.

Today, price has become less important in winning government contracts as “best value” becomes the driving force in proposal evaluations. It is also true that a very large percentage of proposals submitted pass the technical cut in the evaluation process. So, what makes the difference between the winners and the losers – ‘proposal composition'.

By Proposal Composition we mean several things:

	How well is it written – not how accurate is the technical content, or how sophisticated, but how easy is it to read and understand
	How does it look to the reader – Make it attractive to your readers, does it catch the reader's eye, does it open up their imagination to what you are trying to communicate, is it well organized and easy to navigate - if not then it will be a roadblock to your communication with the reader/evaluator
	Does it communicate your marketing message –Carry your branding forward into the evaluation process; building on what makes you the most attractive and unique potential supplier
	Does it connect to the customer's message –Focus on the most critical aspects of what the customer wants and connect the dots between those wants and your capabilities

At Seneca Creek, we can help you prepare winning proposals. We provide a complete proposal preparation team and manage the effort through to final production, or supplement your internal resources. Our services include:

• Proposal Management

• Editing

• Publishing/Composition

• Graphics Development

• Production