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Proposal Preparation...
Marketing and
selling are critical to the success of every business. However, in
the government marketplace there is a final step that ultimately
determines who gets the business – proposal preparation. In every
respect, your proposal is the last “sales presentation” that you get
to make and, in this sense, it is your most important sales pitch.
Today, price has
become less important in winning government contracts as “best
value” becomes the driving force in proposal evaluations. It is also
true that a very large percentage of proposals submitted pass the
technical cut in the evaluation process. So, what makes the
difference between the winners and the losers – ‘proposal
composition'.
By Proposal
Composition we mean several things:
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How well is it written
– not how accurate is the technical content, or how
sophisticated, but how easy is it to read and understand |
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How does it look to
the reader – Make it attractive to your readers, does it
catch the reader's eye, does it open up their imagination to
what you are trying to communicate, is it well organized and
easy to navigate - if not then it will be a roadblock to
your communication with the reader/evaluator |
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Does it communicate
your marketing message –Carry your branding forward into
the evaluation process; building on what makes you the most
attractive and unique potential supplier |
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Does it connect to the
customer's message –Focus on the most critical aspects of
what the customer wants and connect the dots between those
wants and your capabilities |
At Seneca Creek, we can help you prepare winning proposals. We
provide a complete proposal preparation team and manage the effort
through to final production, or supplement your internal resources.
Our services include:
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Proposal
Management
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Editing
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Publishing/Composition
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Graphics
Development
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Production
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