EXECUTIVE BREAKFAST SEMINAR SERIES™

Summary:
If you wish to augment your sales efforts and increase your company’s exposure across selected agencies and to key decision-makers, then this program is for you. Seneca Creek will customize an executive level seminar series targeting key decision-makers to include Chief Information Officers, Chief Financial Officers, Program Managers, Chief Security Officers and Senior Acquisition Managers.

The goal of the seminar is to create a forum for the exchange of information while positioning your company as the subject matter experts that can bring solutions to pressing issues facing government executives. Issues could be mandated by law such as the Government Security Reform Act or the agencies desire to improve services to their customer base.

Note: This is not an opportunity for your company to conduct a sales presentation; however it is an opportunity for your company to be viewed as a partner bringing value and information to the targeted audience. This seminar series will provide a forum to strengthen you relationship with key buyers and differentiate your company from your competition.

Seminars are a great forum to quickly separate the buyers from the lookers. A properly targeted seminar can move a prospect down the sales cycle faster. It can take many meetings with key decision-makers to achieve the same results you can get with a single seminar. Your company will forever be viewed as the “trusted adviser”, not just a company trying to sell something.

Format:
Seminars will be conducted in downtown Washington, D.C., at an agreed upon location in close proximity to many government agencies with convenient Metro access. The seminar will target 10 to 15 executives and will utilize a round table format. Seminar registration will start at 7:45 a.m. with full sit down breakfast. The program will start at 8:30 a.m. and conclude at 11:00 a.m. Discussions among participants are encouraged to exchange information and ideas.

Speakers:
Seneca Creek will arrange one to two guest speakers drawing on individuals from government and industry who are recognized as subject mater experts for the particular theme of the seminar. In addition, your company will present your solution through a combination of presentation and demonstration on how it has directly benefited other agencies. The preferred approach is to have one of your customers present your solution in the form of a case study. This will avoid being viewed as “selling” and will maintain the seminar’s main theme of an exchange of information.

What Seneca Creek Will Deliver:
Seneca Creek will provide program management and coordination to deliver four seminars over a calendar year (one seminar per quarter). Seneca Creek recommends conducting four seminars since this will provide the proper amount of exposure across selected agencies and target buyers. We will work with your in-house marketing staff to create a target database, develop an appropriate agenda and corresponding presentation materials, create hardcopy and email invitations, arrange speakers, coordinate the development of handouts and evaluations, act as seminar moderator, and most importantly, document and assign follow-up tasks to your sales staff. Seneca Creek provides this service on a firm fixed price basis. The only additional costs may be incurred is if we jointly agree on a key note speaker that may require coverage of travel expenses. 


Sample Seminar Agenda:
The following is an example of a seminar conducted for a client in the Enterprise Intelligence field.
 

Expected Outcome:
A successful seminar can be defined by achieving the following:

• Attendees openly shared future plans and buying agenda

• Based on seminar evaluations and verbal feedback, attendees find value in attending the seminar

• Identifying who the real prospects in the group are

• Moving key prospects further down the sales cycle

• Establish relationships with key prospects and arranging follow-up meetings